Paralyzed by Fear

From the outside, I appeared to have it all. I was a successful high-level female executive. I was making the big bucks. I had a luxury company car. I was traveling all over the country on a company expense account, meeting with amazing people. I put the big smile on my face but inside I was dying.

I had started my corporate career at the age of 21. I had always had the “cool” jobs:

  • I travelled as a spokesperson for the Salt Lake Olympic Torch Relay.
  • I handled PR for the Salt Lake 2002 Olympics.
  • I was one of the youngest female marketing executives for one of the top three ski resorts in North America.
  • I travelled around the world putting together multi-million dollar partnerships with the world’s biggest brands.

I had started to identify my self-worth by “what I did” and not by “who I was.” When you saw past all the ‘worldly’ accolades I had, you would see I had lost connection. I had lost connection with my family. I had lost connection with my friends. But most importantly, I had lost connection with myself.

After 15 years, I knew I had to start writing my own story but I was paralyzed by FEAR. One day I got brave. One day I listened to that little whisper and I said ‘I hear you.’

The thing is that I have NEVER doubted my ability to be successful. What I feared was what would others think? I had always been Krista who had an ‘AMAZING’ job. Would people still be interested in me if my job didn’t provide them with pro-athlete sightings and free ski tickets?

My fear gradually turned away from what people would think of me to what would happen if I didn’t listen to that voice. I started to fear what my life would be like if I didn’t make the change and leave my career to start my own business. I wasn’t sure how I would make it but in more than a year ago I made the jump and I thank God every day that I did. My relationships with my family are being rebuilt. My relationship with myself has changed and I’m the happiest I have been in a long time.

Zig Ziglar says that there are two definitions for the acronym F.E.A.R.

Fear Everything and Run 


Face Everything And Rise

Which one will define you?


Are you looking for resources to help you face your fear of starting a business or side business? Join us for our SisterUp one-day workshop in Salt Lake City or Los Angeles and get the tools you need to face your fears and start building a business you love. More information here.

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